Better Than A Lump of Coal

When asked to create an in-home holiday gift guide for Best Made Company, we asked ourselves, “What can we offer customers that is more than an assortment of goods to buy?” Better Than A Lump of Coal: Gifts and Ideas for a Best Made Holiday showcases how-to guides, recipes, information, and products that are both playful and practical. All gifts to the reader, customer, and potential gift-recipients that are, simply put, Better Than A Lump of Coal. In addition to the in-home piece, this concept was used for web, paid social, and e-mail.

Concept: Stephanie Izzo | Design: Dana Lucas | Illustrations: Wendy Chan

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